#BEYOU

THE SWEETEST FREEDOM

This winter, THE UPSIDE shows its sentimental side with the launch of Roma Fortuna; a collection that revels in heritage, culture and every modest yet major moment that shapes the women we are today. This season and every season we celebrate the beauty, magic and power in being boldly ourselves; in a world telling you to be this & be that, be more & be better - #BEYOU.

Campaign video shot by Nicholas Tsindos, featuring Billie Jean, Shimma Marie, Freya Walton & Jacob Hankin.