MENTAL HEALTH AWARENESS
THE UPSIDE X MENTAL HEALTH AWARENESS MONTH, USA.
We opened our LA office in October 2018 and we are so grateful for the warm reception we have had since. So in honor of Mental Health Awareness Month in the USA, THE UPSIDE will be supporting non-profit association, National Suicide Prevention Lifeline with a campaign shot by Zanita Whittington, featuring notables from the fashion, arts, culinary, and self-care industries in the USA. During the month of May we will be donating 25% of each Muscle Tank sold to the National Suicide Prevention Line.
As a wellness brand, well-being is a big part of THE UPSIDE’s DNA and a cause that is close to the Founder and Creative Director, Jodhi Meares’ heart.
“As a long-time supporter of mental health awareness it is so wonderful to see that these issues are being brought of the dark. Communication is the universal solvent, making it more acceptable for people to speak up and receive the support they desperately need.” - Jodhi Meares